We don’t just play…. We PLAY4PURPOSE!
In 2017, we re-designed our approach to sport for development, testing various components of what is now our PLAY4PURPOSE model. Youth are now involved in every aspect of planning and implementing educational youth soccer leagues in their neighborhoods. Our goal is not only to deliver high quality programs to youth participants in the communities where we work, but to create a framework to scale and replicate in other communities in Cameroon and elsewhere in Africa and across the developing world.
To achieve this goal, we want to operate PLAY4PURPOSE in 5 neighborhoods in Cameroon, combining all of the various elements we’ve been testing this year into action and creating a ‘tool kit’ for use in new sites in 2018 and 2019.
Our goal is to raise $50,000 ($10,000 for each of the 5 neighborhoods) to kick-start our efforts in 2018.
Watch the video above to see what PLAY4PURPOSE means for our youth and invest in our innovative model to improve the lives of youth in Africa through the game of soccer.